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| Sirzhao "ZAG" Yang Co- Creator of Farmville |
Sizhao created a multi billion dollar game from nothing! He had no idea who was the audience at the start. He found out that having metrics to follow members through the game and then testing different game characters in Farmville he could figured out who was his audience. He found out that they are mostly females and they love to show off their achievements in Farmville to their friends. So with that information he knew how to engage his members and to great a strategy to grow Farmville's the amount of unique users.
Also what was most important to Sirhao was never to out source your Customer Service!! What do you think of Farmville?
Also what was most important to Sirhao was never to out source your Customer Service!! What do you think of Farmville?
Good idea I appreciate the info.
ReplyDeleteMetrics has always been important to get your audience.
ReplyDeleteMore executives should learn how to do it
ReplyDelete