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| Organizing our Entertainment News Tapes At Spectral Communications |
I always felt that to manage accounts like
ABC News, MTV NETWORKS and A&E NETWORKS effectively, you needed to be willing and able to keep meticulous records. We created custom software that was tailored to the needs of our clients. For example, our database was based on our clients requests of celebrity News Footage they needed. The database became a
tool to help us see how were doing. . How organized is your business for today's business climate?
By Michael Povar
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