How I ran Account Managment at Spectral Communications

Corporate Video we did For IBM

At Spectral Communications, account management was a synonym for account penetration. Just because you have provided a marketing strategy  to one business entity within an company does not mean you job is done. Think of all the additional opportunities that may exist in that company. For example, I had IBM as a client for over 10 years. Many of the departments, divisions and subsidiaries at IBM did not know our services. Our job at Spectral was to make sure the different divisions in IBM knew what we were doing for their company. I would make phone calls to IBM vice-presidents in different divisions to tell them the latest video we did for their company. How do are  you managing  accounts in 2011?

By Michael Povar